Digital SEO Marketing Geraldton - Facebook Ads Lessons to boost your Effect

Digital SEO Marketing Geraldton is not as simple as establishing a website there are of a lot of different Digital SEO Marketing concepts to try and understand yourself as a website owner. It is for this reason I intend to share with you a few lessons that I have found out about Facebook Ads. Why Facebook ads? Because Social media is crucial to Digital SEO Marketing, and because there are a lot of matters about Facebook Ads that I wished I knew when I first started off investing with them.

Lesson # 1 - Image v Text

This is something that I really needed to remember when first starting off. Facebook Ads must contain no more than 20 % text, it is Facebook's way of making sure your ads actually are not being too obtrusive and annoying, so you should make certain that you have a nice image in your ad and your font isn't too large.

One thing that I typically use is the grid tool. It is provided by Facebook at https://www.facebook.com/ads/tools/text_overlay. And it will give you an indication of how much text you are relying on in the ad.

So be confident to keep this in mind and your ads will have more success, and less automatic denial by Facebook.

Lesson # 2-- Location, Location, location - Don't waste your money

If you have made a Facebook ad before you would know that you will need to select a location. So if you are a local Geraldton Business then you will want to set the location to Geraldton. It just works, right?

But what lot of people overlook is that they choose by default the option for "Everyone in this Location".

So I would like to point out to you what that actually means.-- 'everyone in this location' means each person in whose Facebook says that they are actually in Geraldton will be possibly targeted by your ad. This is pretty specific, but still broad enough to where you may be wasting money.

People often don't realise, but that 'everyone' button is actually a drop down option, and from there you can chose whether you want people who live in Geraldton, or maybe just people visiting.

So depending on your local business, you may wish to be targeting people that are visiting or even on holiday in Geraldton. By selecting the option for this you can make sure you are reaching the specific people that will hopefully be engaging with your business, and therefore get a better engagement rate on your effort.

But what it also means that if you just keep choosing 'everyone in this location' then you are by default wasting a few of your ad's reach on people that are just visiting.

So don't forget this option exists, and have a think about what options are likely to assist your business.

Lesson # 3 - Mobile platforms are key

When selecting your platform, don't fall into the trap of selecting just the desktop version. As most of us are probably aware, many of Facebook users are young, and younger target audiences pretty much only use mobile devices. Recent figures from Facebook show that almost 50 % of users under the age of 35 only use a mobile device to access Facebook.

Now, it really does depend on your audience, but even though you are focusing on an older demographic, most will still have mobile devices capable of using Facebook, so don't overlook this possibility.

What this means is just because you may be on a laptop when you produce and edit an ad, don't fall into the trap of assuming that people will be seeing your ad on a desktop too. This means make sure you look to make sure the ad works for mobile in the preview, and you explore the amount of ads you want aimed completely to 'mobile.

Ideally these few suggestions and pieces of advice will help you to save some effort, time, and even some money when it comes to Facebook ads and your Internet Marketing efforts in Geraldton.

If you are looking increase your Internet Marketing campaign even more, then call Internet Marketing Experts Geraldton on 1300 595 013 or visit, .internetmarketingexpertsGeraldton.com.au.