Digital SEO Marketing-- The Struggle to find out what Google is actually 'not providing' you.

Digital SEO Marketing is a tricky and complicated area, and one of the ways that makes it even harder is the way that Google is making it tougher to find information. I am not commonly one to fuss about the way that Google changes-- generally they are moving to help make the SEO 'game' a more genuine a worth driven sector, but some things are still irritating. So what am I fussing about here? Well let me try and clarify it this way.

Irrespective of how you plan to structure your keyword investigation, everything starts with a particular core principle, one that you should develop by scanning your metrics and Google Analytics.

The thought is that from this central idea and keyword, you then compile a seed list of terms, expanding through interrelated terms and synonyms of your main concept. The expansion of terms will then begin to be tailored towards SEO ideas, content marketing, internet marketing and other considerations.

At one point, Google was content to make all of its searcher keyword data available completely free to those wanting to conduct research. However, this has all changed with the modifications made to Google's policy and the role that '(Not Provided)' now performs.

Google has made a decision though that they are going to decrease the access to the data produced by specific searchers. This includes those who are logged into a Google account such as Gmail and Google+, in addition to anyone using recent updates of Mozilla Firefox. The secure searchers are shown in the search result site's domain including 'https' rather than 'http'.

As explaining by the Not Provided site, www.NotprovidedCount.com, this affects an ever increasing amount of data, being upwards of 80 %. This suggests that the days of easy and free access to marketing reports through Google Analytics accounts are at an end. Instead, you will have to invest in a Google AdWords advertising account if you want to use Google's proprietary information.

There are a variety of good keyword analysis tools on the market in this day and age, however an SEO company is an invaluable resource. With the changing nature of keywords since Hummingbird, and the issues of 'Not Provided', it seems to be that an SEO company may be one of the most basic ways to learn the real metrics for many industry areas. The main issue that is raised by this is how it has an effect on the small businesses in Geraldton that are attempting to conduct some DIY SEO who don't always want to run a full SEO campaign or invest too much money in AdWords or AdSense. Where this goes next in 2016, only time will tell. But if you are looking out for more information on ways that you can try and get more accurate information and metrics that will actually help you, consider approaching an SEO Agency. Every agency is different, so do some research and find one that is best for you. For instance, you can contact my SEO firm, Internet Marketing Experts Geraldton on1300 595 013 or visit, www.internetmarketingexpertsGeraldton.com.au