Digital SEO Marketing Geraldton is not
as simple as establishing a website there are of a lot of different Digital SEO
Marketing concepts to try and understand yourself as a website owner. It is for
this reason I intend to share with you a few lessons that I have found out
about Facebook Ads. Why Facebook ads? Because Social media is crucial to Digital
SEO Marketing, and because there are a lot of matters about Facebook Ads that I
wished I knew when I first started off investing with them.
Lesson # 1 - Image v Text
This is something that I really needed to
remember when first starting off. Facebook Ads must contain no more than 20 %
text, it is Facebook's way of making sure your ads actually are not being too
obtrusive and annoying, so you should make certain that you have a nice image
in your ad and your font isn't too large.
One thing that I typically use is the grid
tool. It is provided by Facebook at
https://www.facebook.com/ads/tools/text_overlay. And it will give you an
indication of how much text you are relying on in the ad.
So be confident to keep this in mind and
your ads will have more success, and less automatic denial by Facebook.
Lesson # 2-- Location, Location, location -
Don't waste your money
If you have made a Facebook ad before you
would know that you will need to select a location. So if you are a local
Geraldton Business then you will want to set the location to Geraldton. It just
works, right?
But what lot of people overlook is that
they choose by default the option for "Everyone in this Location".
So I would like to point out to you what
that actually means.-- 'everyone in this location' means each person in whose
Facebook says that they are actually in Geraldton will be possibly targeted by
your ad. This is pretty specific, but still broad enough to where you may be
wasting money.
People often don't realise, but that
'everyone' button is actually a drop down option, and from there you can chose
whether you want people who live in Geraldton, or maybe just people visiting.
So depending on your local business, you
may wish to be targeting people that are visiting or even on holiday in
Geraldton. By selecting the option for this you can make sure you are reaching
the specific people that will hopefully be engaging with your business, and
therefore get a better engagement rate on your effort.
But what it also means that if you just
keep choosing 'everyone in this location' then you are by default wasting a few
of your ad's reach on people that are just visiting.
So don't forget this option exists, and
have a think about what options are likely to assist your business.
Lesson # 3 - Mobile platforms are key
When selecting your platform, don't fall
into the trap of selecting just the desktop version. As most of us are probably
aware, many of Facebook users are young, and younger target audiences pretty
much only use mobile devices. Recent figures from Facebook show that almost 50
% of users under the age of 35 only use a mobile device to access Facebook.
Now, it really does depend on your
audience, but even though you are focusing on an older demographic, most will
still have mobile devices capable of using Facebook, so don't overlook this
possibility.
What this means is just because you may be
on a laptop when you produce and edit an ad, don't fall into the trap of
assuming that people will be seeing your ad on a desktop too. This means make
sure you look to make sure the ad works for mobile in the preview, and you
explore the amount of ads you want aimed completely to 'mobile.
Ideally these few suggestions and pieces of
advice will help you to save some effort, time, and even some money when it
comes to Facebook ads and your Internet Marketing efforts in Geraldton.
If you are looking increase your Internet
Marketing campaign even more, then call Internet Marketing Experts Geraldton on
1300 595 013 or visit, .internetmarketingexpertsGeraldton.com.au.
