Digital SEO Marketing is a tricky and
complicated area, and one of the ways that makes it even harder is the way that
Google is making it tougher to find information. I am not commonly one to fuss
about the way that Google changes-- generally they are moving to help make the
SEO 'game' a more genuine a worth driven sector, but some things are still
irritating. So what am I fussing about here? Well let me try and clarify it
this way.
Irrespective of how you plan to structure
your keyword investigation, everything starts with a particular core principle,
one that you should develop by scanning your metrics and Google Analytics.
The thought is that from this central idea
and keyword, you then compile a seed list of terms, expanding through
interrelated terms and synonyms of your main concept. The expansion of terms
will then begin to be tailored towards SEO ideas, content marketing, internet
marketing and other considerations.
At one point, Google was content to make
all of its searcher keyword data available completely free to those wanting to
conduct research. However, this has all changed with the modifications made to
Google's policy and the role that '(Not Provided)' now performs.
Google has made a decision though that they
are going to decrease the access to the data produced by specific searchers.
This includes those who are logged into a Google account such as Gmail and
Google+, in addition to anyone using recent updates of Mozilla Firefox. The
secure searchers are shown in the search result site's domain including 'https'
rather than 'http'.
As explaining by the Not Provided site,
www.NotprovidedCount.com, this affects an ever increasing amount of data, being
upwards of 80 %. This suggests that the days of easy and free access to
marketing reports through Google Analytics accounts are at an end. Instead, you
will have to invest in a Google AdWords advertising account if you want to use
Google's proprietary information.
There are a variety of good keyword
analysis tools on the market in this day and age, however an SEO company is an
invaluable resource. With the changing nature of keywords since Hummingbird,
and the issues of 'Not Provided', it seems to be that an SEO company may be one
of the most basic ways to learn the real metrics for many industry areas. The
main issue that is raised by this is how it has an effect on the small
businesses in Geraldton that are attempting to conduct some DIY SEO who don't
always want to run a full SEO campaign or invest too much money in AdWords or
AdSense. Where this goes next in 2016, only time will tell. But if you are
looking out for more information on ways that you can try and get more accurate
information and metrics that will actually help you, consider approaching an
SEO Agency. Every agency is different, so do some research and find one that is
best for you. For instance, you can contact my SEO firm, Internet Marketing
Experts Geraldton on1300 595 013 or visit,
www.internetmarketingexpertsGeraldton.com.au
